11-02782
Click on image to view high resolution
11-02782
Click on image to view high resolution
11-02782
Click on image to view high resolution

Braas Fair Stand BAU 2017

Client

Braas GmbH, Oberursel, Germany

Design

Uniplan GmbH & Co. KG, Cologne, Germany

Production

Walbert-Schmitz GmbH, Aachen, Germany


The village as inspiration: the 2017 Braas fair stand at BAU, the “Braas Village”, uses the exhibition space to combine houses of different sizes and arrange them around a real tree in a “market square” – the central meeting point and communication hub of the Braas fair appearance. It is a place where there is room for conversation, exchange and personal consultations. The village’s buildings, designed in a pure manner, work as presentation space for the brand’s products – roof tiles – and accommodate a variety of exhibits. By transferring a village community into a fair-stand environment, this stand creates a versatile presentation platform in an authentic way.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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