12-01361
Click on image to view high resolution
12-01361
Click on image to view high resolution
12-01361
Click on image to view high resolution

Mezzi Master Cultural Centre

Client

Better Life Group, Changsha, China

Design

One Plus Partnership Limited, Hong Kong

Photography

Ajax Law, Virginia Lung


This cultural centre, which integrates a bookshop and an exhibition space, has adopted the theme of “staircase” as a metaphor for the acquisition of knowledge through reading. An enormous dark-red sculptural staircase serves as a product display platform encouraging readers to walk to other levels, while also offering seating. The design, with the lower end of each step going slightly inward, conveys a rich, dynamic vibe. Custom-made bookshelves feature as vertical versions of the stairs to match the theme, while white prism-shaped stands in the exhibition area can be arranged in four different ways.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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