12-02539
Click on image to view high resolution
12-02539
Click on image to view high resolution
12-02539
Click on image to view high resolution

Budvarka Original Pub

Client

Budweiser Budvar, N.C., České Budějovice, Czech Republic

Design

IO Studio, Ltd., Prague, Czech Republic


By integrating humour and optimism, this concept solved the task of creating a modern pub chain with a strong corporate presence. Conceived as an experience-oriented environment, the flexible, modular interior is inspired by the appearance of a black Budvar barrel. The interior is based on 12 key interior elements modelled on those found in classical Czech pubs. Components like beer mats, crates, beer glasses, as well as bottle and beer corks are transferred into stylised architectural details and graphic pictograms, while conical half-columns are reminiscent of a glass with beer foam.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back