12 Wines, 12 Stories
Weingut KARL SCHAEFER GmbH & Co.KG, Bad Dürkheim, Germany
Weinkrake, Berlin, Germany
The new website and shop for the high-quality winery Karl Schaefer were developed with the aim to showcase wine as it is: emotional and multifaceted. Thus, a distinct profile was created not only for the brand, but also for the personality of each type of wine. Each wine is embedded in its own story and is represented by an individual testimony that communicates the key features of the product. The visual distinction helps users to clearly distinguish the wines and to decide which wine is the best for them.