Samsung Galaxy S8/S8+
Samsung Electronics Co., Ltd., Suwon, South Korea
Cheil Worldwide, Seoul, South Korea
D.FY, Seoul, South Korea
This website is designed to take users on a journey that tells the story of how the Samsung Galaxy S8 and S8+ have broken down physical and virtual barriers to “Unbox your phone”. The story begins on the “Highlights” page where the phones’ key features can easily be viewed at a glance. As the user scrolls down, the phones come to life with subtle yet effective motion graphics. They are then guided to the feature pages that each lead in with a striking visual that sets the tone and places the feature in the user’s lifestyle. The redesigned global navigation, effective use of space and content, compelling interactions, as well as images and copy with real-life context all work together to deliver a clear message of “breaking boundaries”.