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[Website, Online Shop]


Loewe Technologies GmbH, Kronach, Germany


Corporate Creation GmbH, Munich, Germany

Art Direction

Meike Köstring

Graphic Design

Nicoleta Countoura, Hubertus Scholtz, Kenneth Fraunhofer

“Relevance”, “humanity” and “intelligence” were the key values for the redesign of the website for electronics manufacturer Loewe. The result is a floating layout, based on firm functionality. The modular page structure follows a subtle storytelling, yet still allows for a highly personalised and efficient user experience, making visits to the website a playful and expedient experience, enhanced by a finely tuned typographic concept. The site is centred around a seamlessly integrated direct sales platform for the wide range of the brand’s electronic products.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.