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The Digital Mercedes-Benz Rescue Assistants

[Digital Innovation]


Daimler AG, Global Service & Parts (GSP/ORR), Fellbach, Germany


Scholz & Volkmer GmbH, Wiesbaden, Germany

Creative Direction

Alexander Philipp, Scholz & Volkmer GmbH


Dominic Bäuerle, Carlo Völker, Scholz & Volkmer GmbH, Axel Peter, RE’FLEKT GmbH

Project Management

Stephanie Sieberichs, Christin Klein, Scholz & Volkmer GmbH, Gerald Sailer, Bosch Automotive Service Solutions GmbH, Garching, Germany, Stefan Göppel, RE’FLEKT GmbH, Munich, Germany

Project Responsibility

Thomas Weber

Technical Engineering/3D Design

Niky Hesser, Bosch Automotive Service Solutions GmbH

The Digital Mercedes-Benz Rescue Assistants provide emergency response teams with safety-related information of the vehicle at the scene of an accident. The central element is a responsive microsite that features all information about the Rescue Cards, Rescue Stickers and the augmented reality Rescue Assist app in a clearly structured and easy-to-understand manner. This site is complemented by a user-friendly Rescue Card Finder, which allows users to retrieve the specific Rescue Card for their own vehicle by means of model and series easily.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.