13-02815
Click on image to view high resolution
13-02815
Click on image to view high resolution
13-02815
Click on image to view high resolution
13-02815
Click on image to view high resolution

r-m.de

[Website]

Client

Riese & Müller GmbH, Weiterstadt, Germany

Design

Scholz & Volkmer GmbH, Wiesbaden, Germany

Account Management

Beatrix Hauenstein

Art Direction

Lea Perchermeier, Jens Westerwald

Concept

Jens Westerwald

Creative Direction

Peter Post, Vanessa Mikoleit, Annette Jans

Photography

Michael Müller, KME Studios, Rosenheim, Germany

Programming

Bruno Schadeck, Martin Becher, Anna Schoderer, Stephanie Scholl

Technical Direction

Robert Wixler

Text

Anna Beimel


In the course of the website relaunch, the e-bike manufacturer Riese & Müller consciously decided against an online shop. In order that customers can convince themselves of the advantages of the e-bikes during a test ride, every page on the website provides easy access to the nearest specialist dealer. The layout leaves plenty of space for the e-bikes to boast their qualities. Their most important features are highlighted in a straightforward manner, while the configurator allows customers to configure their e-bike according to individual desires.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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