Online Platform

Opel Quantum

The responsive international online platform Opel Quantum provides simple and seamless access to all relevant information and applications related to an emotional digital product experience. The corporate identity of the car brand was effectively transferred into the visual language of the website. The clearly arranged user interface allows fast orientation, no matter which side the user is currently on. Moreover, each car model can be explored virtually in a 360-degree exterior and interior view.

Red Dot

Credits

Account Management:

Michael Remhof
Client:

Opel Automobile GmbH, Germany
Design:

MRM//McCANN, Frankfurt/Main, Germany
Project Management:

Michael Cordier
Strategy:

Maurice Racz
Executive Creative Direction:

Martin Biela
Head of Digital Marketing:

Sandra Cameron
Executive Vice President:

Sean Condon
Experience Design Direction:

Jörg Scheuerpflug
User Experience Architecture:

Antje Röhner, Maximilian Brinckmann, Christian Christiansen, Francoise Simorre
User Experience Architecture Direction:

Jeff Gilliard
User Experience Design:

Yisela Alvarez-Trentini, Chaouki Kamboua, Krisztina Meggyesy, Florentin Steiner, Jasmin Hess
IT/Consulting:

Martin Becher