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[Web Special]


Caté goods GmbH, Hamburg, Germany


melting elements gmbh, Hamburg, Germany, Ernst GmbH, Hamburg, Germany

Art Direction/Illustration

Christopher Ernst, Ernst GmbH

Digital Concept/User Experience Design

Boris Juhl, melting elements gmbh

Web Development

Till Schweneker, melting elements gmbh

Caté is a soft drink made from the coffee berry. The web special takes users on a journey to the very beginning of the production of this drink. While scrolling down the page, they learn about every production step in reverse – from soft drink to coffee farm. The storytelling conveys the core characteristics of the company – being fair, ecological and sustainable – in a playful manner. The animated drawings feature colours that match the brand’s corporate design and fit perfectly with the whole vibe of this drink.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.