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Black & Decker “Social Tools”

[Digital Innovation]


Stanley Black & Decker, Deutschland GmbH, Idstein, Germany


denkwerk GmbH, Cologne, Germany

Creative Direction

Christoph Faschian, Florian Schimmer

Product Design

Lucia Grompone

Project Management

Nicolai Baumgartner

Software Development

Benjamin Wolf

User Experience Design

Josefine Leonhardt

Visual Design

Narciso Arellano Medina

The “Social Tools” service by Black & Decker was designed for an urban target group still interested in DIY, but no longer keen on owning things. It is a concept for a smart tool cupboard for housing communities, where borrowing and returning is done with an app. The landing page uses storytelling through full-screen illustrations to explain how the service works. Small animations, e.g. tools coming out of the cupboard, additionally illustrate the concept. The design exudes the DIY notion with its handcrafted look, while lending the imagery a nostalgic feel.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.