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IKEA 3D Shelf Configurator


IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany


Demodern GmbH, Hamburg, Germany

Account Management

Tobias Soffner

Creative Direction

Florian Gläser

Digital Concept

Gion Tummers


Christopher Brinkmann

Technical Direction

Nico Zimmermann

The IKEA 3D Shelf Configurator allows customers to plan their individual solutions from the variety of the KALLAX series in a visually appealing manner. The configurator is based on WebGL technology, which enables free interaction in the browser and excellence in terms of lighting, shading and textures of product presentation. The strength is the intelligent combination of excellent presentation paired with high performance and short loading times. The user can freely move, rotate and combine the elements on a canvas without any grid.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.