14-01057
Click on image to view high resolution
14-01057
Click on image to view high resolution
14-01057
Click on image to view high resolution

Auktyon on the Sun

[Music/Audio App]

Client

Auktyon, Saint Petersburg, Russia

Design

Great Advertising Group, Saint Petersburg, Russia

Account Management

Viktor Donyukov

Art Direction

Alexey Butakov

Creative Direction

Andrey Danskov

Digital Concept

Evgenia Melnikova, Ekaterina Startseva


To draw the attention of young audiences to the release of the record “Auktyon on the Sun” by the Russian band Auktyon, the idea was born to create an album that can be heard and seen only in the sun. Two weeks before the official release, an app was issued that starts playing the new album only when the smartphone camera is aimed at the sun. Thanks to the project, the Internet, for the first time ever in the band’s history, turned out to be the main distribution channel, while the record itself ended up being Auktyon’s most commercially successful yet.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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