Client: Interactive Media Foundation gGmbH / Filmtank GmbH, Berlin, Germany
Event Design
quattro Snow Art
Against the backdrop that snow is one of the most established subsoils for presenting the quattro technology by Audi, it was used as a large-scale space in the quattro snow-art brand communication. The 55-year-old British artist Simon Beck, specialised in the discipline of snow art, branded a huge area with the quattro logo just by hiking through a field of snow. All that he needed was a compass and his feet to plot his course. Creating a spectacular impression, the signage could be seen from ski lifts, gondolas and from the surrounding mountaintops. A film crew accompanied the artist while working on the quattro sign.
Credits
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Client:AUDI AG, Ingolstadt
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Design:AUDI AG, Ingolstadt KMS BLACKSPACE, Munich Simon Beck, Bourg-Saint-Maurice
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Idea/Concept:KMS BLACKSPACE
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Snow Artist:Simon Beck
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Film Production:LIVING ROOM PICTURES, Munich