14-02849
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14-02849
Click on image to view high resolution
14-02849
Click on image to view high resolution
14-02849
Click on image to view high resolution

ReachNow China

[Mobility App]

Client

BMW Group, Mobility Services, Garching, Germany

Design

Interone GmbH, Munich, Germany

Concept

Daniel Poppele

Creative Direction

Christina Rasp

Design Lead

Matthias Ragossnig

Film Direction

Lukas Brack

Film Production

Katharina Pecher

General Management

Shin Oh

Project Management

Emanuel Fink

Text

Dominik Schneck


ReachNow China is a car-sharing platform for the Chinese market founded by the BMW Group. It follows an innovative approach by bringing the car to the user instead of taking the user to the car. The specially developed app supports the system via intelligent data algorithms and a user-centred design approach. Users have a clear overview of the available models and can schedule, book or change rides in just three clicks. At the same time, the app also serves as a key to lock and unlock the vehicle.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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