14-04419
Click on image to view high resolution
14-04419
Click on image to view high resolution

BUDNI App

[Shopping App]

Client

Iwan Budnikowsky GmbH & Co. KG, Hamburg, Germany

Design

CELLULAR GmbH, Hamburg, Germany


With its app, the Hamburg-based drug store chain BUDNI employs the drive-to-store strategy. The company has digitalised its entire product range including availability and personalisation. With a complex back-end structure, it allows users to quickly and easily create a virtual shopping list – even via voice control – before visiting one of the stores. Maritime icons, flowing animations and a new hand-written font lend the digi- tal appearance the emotional charm of the brand, which is closely attached to its home region.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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