15-04240
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15-04240
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15-04240
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15-04240
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15-04240
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Samsung Interactive Table for Galaxy S8 Unpack

[User Interface Design]

Client

Samsung Electronics, Suwon, South Korea

Design

Cheil Worldwide, Seoul, South Korea, designfever, Seoul, South Korea

Account Management

Elaine Seung Jin Choi, Jin Wook Choi, Cheil Worldwide

Art Direction

Wongi Ryu, Cheil Worldwide

Creative Direction

Alex Hyuck Jin Kwon, Cheil Worldwide, Jaehyung Park, designfever

Development

Pilsun Yang, Jongwoon Won, dilusion

Graphic Interface Design

Hyunhee Jeong, Kyukyung Kim, designfever

Motion Design

Hyunggon Kim, Taeyeon Kim, designfever

Project Team

Emma Yeonju Ko, Gangsoo Lee

User Interface Design

Hoon Yoon, designfever


The Samsung Interactive Table has been developed to engage visitors at events or trade fairs so that they may experience emerging features of the Samsung Galaxy S8. An integrated acrylic job dial serves as the menu controller and the table enables navigation through the phone’s new features. Thus, users can experience immersive graphic interactions that take turns with storytelling content. The interaction taking place in each sequence is responsive to the phone’s and the jog dial’s movement and creates diverse graphical responses depending how they are located on the surface.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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