15-04257
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15-04257
Click on image to view high resolution
15-04257
Click on image to view high resolution
15-04257
Click on image to view high resolution
15-04257
Click on image to view high resolution

#BeFearless

[Health App, Virtual Reality Experience]

Client

Samsung Electronics, Schwalbach am Taunus, Germany

Design

Cheil Germany GmbH, Schwalbach am Taunus, Germany, Cheil Worldwide, Seoul, South Korea

Art Direction

Jinwoo Ryu

Chief Creative Officer

Roland Rudolf, Wain Choi

Copywriting

Annika D’Ambrogio, Hayden Yu-Hyun Lee

Creative Direction

Guido Boehm, Stuart Mills


The virtual reality app #BeFearless was created for people suffering from the fear of heights. The app acts as a tool for users to overcome their fear at their own pace and can be used at home. #BeFearless is a self-training programme developed in collaboration with psychologists and VR experts. Users experience a wide range of situations, facing their fear in increasing levels. In a visual environment, they learn step by step how to deal with heights while the user’s heart rate and eye movement are analysed. After each completed level, the app provides personalised instant feedback.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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