15-04439
Click on image to view high resolution
15-04439
Click on image to view high resolution
15-04439
Click on image to view high resolution

Black & Decker “Social Tools”

[Screen Design, Landing Page]

Client

Stanley Black & Decker Deutschland GmbH, Idstein, Germany

Design

denkwerk GmbH, Cologne, Germany

Creative Direction

Christoph Faschian, Florian Schimmer

Design Research

Lucia Grompone

Project Management

Nicolai Baumgartner

Software Development

Benjamin Wolf

User Experience Design

Josefine Leonhardt

Visual Design

Narciso Arellano Medina


A major challenge for Black & Decker today is that its products are available in fewer and fewer stores. In response, the tool manufacturer is working towards consistent digitalisation with its solution “Social Tools”. This smart tool cupboard for housing communities enables the sharing of tools to support the realisation of DIY ideas and projects. For a small fee, tools can be borrowed or reserved using an app. An exchange with the community is possible. Thanks to short tutorials, users have access not only to the tools, but also to the knowledge on how to use them.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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