15-04442
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Beautiful Minds – The World of Synesthesia

[Screen Design, Website]

Client

Deutsche Synästhesie-Gesellschaft, Aukrug, Germany

Design

denkwerk GmbH, Cologne, Germany

3D Design

Alexander Mitzkus

Art Direction

Raphael Ferraz

Creative Direction

Alina Schlaier

Project Management

Marcel Nürnberger

Text

Corinna Voss

User Experience Design

Josefine Leonhardt


In an approach to raise awareness of the widespread neurological phenomenon of synesthesia among physicians, parents, teachers and caregivers, this synesthetically designed website was developed. It portrays four people who experience multifaceted synesthetic perception in an interactive manner. In an immersive VR experience, users can gain an impression of a perception where, for example, letters, numbers and words are seen in colour nuances that change depending on the tone and timbre of a voice. A synesthetically composed song is also included as a soundtrack.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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