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[Digital Campaign]


KLM Royal Dutch Airlines, Amsterdam


Born05, Utrecht

Account Management

Rogier IJzermans

Back-End Development

Aron Beurskens

Creative Direction

Sjors van Hoof, Dennis van Vugt

Creative Interaction

Timo Wilbrink

Editorial Work

Iris van den Broek

Front-End Development

Arjen Gosman, Arjan Kruithof, Roel van Hintum

Motion Design

Enzo Greco

Music_/Sound Design

Massive Music


Frederik Pot

Project Management

Marc Jansz, Maaike Luijer


Albert Jan Prevoo, Bart Koning

User Experience Design

Maxim van Dam

Web Design

Vincent van Rouwendal

With this website, KLM celebrates the 50th edition of their iFly KLM Magazine, published for the first time seven years ago. iFly KLM is a digital magazine featuring interesting content on the topic of “travelling” with the aim of anchoring KLM as a top brand in the consciousness of its customers. For the 50th anniversary edition, the iFly50 website compiles 50 of the most beautiful places on earth worth travelling to. The travel destinations are presented on the website using breathtaking photography accompanied by enchanting music. Short descriptions as well as a link for booking a flight to the chosen destination are shown on demand. Furthermore, some suggestions also feature additional photographs, videos, audio and 360-degree images to be explored. Visitors exploring the website are asked to choose their five most favourite destinations with the chance to win two tickets to go there. The website is easy and intuitive to navigate with smoothly running animations.

Statement by the jury

The iFly50 website fascinates with wonderful photography that immediately captivates the website visitors, piquing their desire to travel. Furthermore, some points feature other elegantly implemented media, offering additional value in the form of extra information and reviews. Also convincing is the way these dream destinations are unobtrusively linked with the option to directly book a flight.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.