16-02126
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16-02126
Click on image to view high resolution
16-02126
Click on image to view high resolution
16-02126
Click on image to view high resolution
16-02126
Click on image to view high resolution
16-02126
Click on image to view high resolution
16-02126
Click on image to view high resolution

FS Untitled

[Microsite]

Client

Fontsmith, London

Design

The Space Between, London


The type foundry Fontsmith was looking for a solution to promote their new digital typeface released in 12 weights. The concept of “FS Untitled: the typeface so flexible we couldn’t pick a name” was developed, a digital playground with 48 interactive scenes to show the versatility of the font in a fun, engaging way. Names such as FS Ghost or FS Boom were invented for every weight and an interactive scene built for each name. A specimen sheet allows users to explore all weights, scaling from tiny to massive characters in one seamless move.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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