Advertising Campaign
World of Waves
The consequences of climate change remain quite abstract to the public although it is a big topic in the media. The campaign “World of Waves” visualises the effect of climate change through an impressive illustration, in which a huge wave made of maps is rolling towards the viewer. The headline reads “Stop climate change, before it changes our world” – the letters look as if they were written by hand. The URL led to a website about the Greenpeace climate programme where donations could be made.
Credits
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Client:Greenpeace e.V., Hamburg
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Design:Scholz & Friends
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Marketing Director:Henning Lorenz-Meyer
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Chief Creative Officer:Martin Pross
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Executive Creative Direction:Matthias Spaetgens, Robert Krause
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Art Direction:Sebastian Kamp
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Text:Stefan Sohlau
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Graphic Design:Adrian Redlich
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Illustration:Matthew Cusick, New York
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Account Management:Nathalie Zurhold, Josef Höhnow
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Art Buying:Kirsten Rendtel