Life is full of opportunities. Each new day gives us new possibilities and chances – we simply have to seize them. The communications campaign for the new Audi Q5 wants to make people more conscious and support them in taking these chances. To achieve this, a potential day was staged in which viewers are taken along on a journey through various scenarios like a special art exhibition, piercing a naive tattoo or jumping from a high cliff. With the new car at the centre of the action, the film under the motto “Now is calling” provides an exciting and action-packed day, always centring on the very moment.