17-02746
Click on image to view high resolution
17-02746
Click on image to view high resolution
17-02746
Click on image to view high resolution

Portraid

Online Platform

Client

ABURY Foundation, Berlin
Thomas Rusch, Berlin

Design

serviceplan/plan.net, Munich

Chief Creative Officer

Alexander Schill

Executive Creative Producer

Florian Panier

Creative Strategist

Maximilian Florian Schoengen

Art Direction

Azim Abasbek, Kostiantyn Liakhov

Screen Design

Azim Abasbek

Motion Design

Dennis Fritz (Senior Motion Designer)

Photography/Film Direction

Thomas Rusch, Berlin

Photographer/Camera

Ilyass Triba

Film Production

Matthias Rewig, nhb, Hamburg


The platform Portraid aims to create a direct and personal bond between the donor and the person receiving the donation, facilitating an emotional dialogue. For the first “IseeYousee” project, the portraits of 88 Moroccan artisans suffering from cataracts were photographed by the well-known German photographer Thomas Rusch. The “portraids” were displayed for sale at an exhibition in the Moroccan Embassy in Berlin and simultaneously on the online portal. The money received for these individual portraits was then directly used to help pay for the operation costs of the person in the picture.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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