Watch Out!
Begründung der Jury
This campaign draws attention to the issue of kids and young adults being distracted in traffic due to using electronic devices and presents an innovative solution to this pressing safety risk to society: interrupting and stopping all activities on the smartphone in case of potential danger is exactly what reaches this particular target group. The clear signal “Watch Out!” is impossible to ignore and thus effectively contributes to accident prevention.
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Client:Telefónica Germany GmbH & Co. OHG, Munich
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Design:serviceplan/plan.net, Munich
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Chief Creative Officer:Alexander Schill
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Executive Creative Direction:Cornelia Blasy-Steiner, Markus Maczey, Axel Thomsen
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Creative Direction:Bernd Nagenrauft, Michael Reill, Alexander Nagel
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Art Direction:Matthijs Mejan, Rolf Eggers
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Graphic Design:Kevin Wiekowski
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Account Supervision:Carsten Rossetti, Boris Woehlecke, Christiane Broch, Nadège Jaussi