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German Red Billboards

[Brand Design]


Deutsches Rotes Kreuz, Berlin, Germany


Leo Burnett Germany, Frankfurt/Main, Germany

Art Direction

Julian Windischmann

Chief Creative Officer

Andreas Pauli

Creative Direction

Benjamin Merkel, Helge Kniess, Daniela Ewald, Jörg Hoffmann

Taking a stand is the motto of the campaign of the German Red Cross. The aid organisation uses pictograms in signal red in order to embed their range of services in the public awareness and collect donations. For this purpose, the word and design mark on the poster motifs has been altered in simple yet confusing ways. The German Red Dog, for instance, is a symbol for the rescue dogs, searching for missing people, while the German Red Roof represents aid to refugees. An appeal in the subheading of the distinctive posters asks onlookers to make a personal contribution.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.