18-02205
Click on image to view high resolution
18-02205
Click on image to view high resolution

Millet Malahok

[Packaging Design]
[Red Dot: Junior Award]

University

National Taichung University of Science and Technology, Taichung City, Taiwan

Design

Tien-Yun Huang, Hsin-Ju Huang, Ying-Ting Wang, Zih-Rong Zeng, Chiao-Yen Chang, Shi-Ya Lin, National Taichung University of Science and Technology


The idea to use these wooden gift boxes in order to market millet products as souvenirs is based on the fact that millet is a staple food for the indigenous tribes in Taiwan. Featuring woven handles and fine, hand-embroidered motifs on the banderols, the packaging relates to the craftsmanship of the indigenous peoples. The wooden material also defines the overall natural, hand-made character of the packaging. The packaging design thus draws attention to the Taiwanese aborigines and appreciates a culture which has been kept alive for thousands of years.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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