User Experience Design

Mercedes-Benz Lifestyle Configurator

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Against the backdrop of mobility needs that are as diverse as the customers of Mercedes-Benz, the company has developed and launched the Lifestyle Configurator. The goal is to assist customers in easily finding the vehicle that best suits their individual preferences and needs. Based on artificial intelligence technology and immersive visuals, the Lifestyle Configurator’s self-learning recommendation engine detects patterns and connects customer lifestyle with vehicles. Users can modify key features, create their own individual dream car and move forward with their purchase decision.

Red Dot

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