19-03134
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19-03134
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19-03134
Click on image to view high resolution
19-03134
Click on image to view high resolution
19-03134
Click on image to view high resolution

The Giovanni Rana Story

[TV Commercial]

Client

Giovanni Rana Deutschland GmbH, Frankfurt/Main

Design

Leo Burnett Germany, Frankfurt/Main

Account Management

Johannes Hein

Art Direction

Daniela Skwrna

Chief Creative Officer

Andreas Pauli

Creative Direction

Andreas Stalder

Director Moving Pictures

Robert Jung

Film Direction

Antonio S. Barrachina, Wanda Germany GmbH, Hamburg


Giovanni Rana is an Italian company that produces fresh pasta, named for its founder who established the enterprise in 1962. With a twinkle in the eye, this TV spot recalls the milestones of the company’s development in an entertaining way. The stop-motion animation technique alludes to the origins of film history and corresponds well with the story about the very beginnings of this fresh pasta brand and the idea behind it. The technique is both retro and modern, reflecting the artisanal appeal and modern-day quality of the brand’s products.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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