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Audi Magazine Movie – Tour de Force


AUDI AG, Ingolstadt


loved gmbh, Hamburg

Account Management

Peter Matz, Daniel Albrecht

Creative Direction

Rouven Steinke, Mieke Haase

Two questions formed the starting point for this film: What better place to test the Audi R8 V10 plus than one of the world’s toughest racetracks? And what better way to discover the Isle of Man than with local hero and Tourist Trophy legend Richard “Milky” Quayle on his Ducati 1299 Panigale S? The two vehicles get on the TT racetrack together, while the record holder looks back on the history of this particular race, talking about challenges and experiences. The film impressively plays with dynamism and elegance, with power and calm, while exploring the scenery that makes the Isle of Man so unique.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.