Corporate Sound

The Sound of Work

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“What does work sound like?”, the German Federal Employment Agency asked itself, striving to communicate its brand concept via a new corporate sound. The sound design combines recurring rhythms which refer to the daily structures of work and free melodies which set the idea of professional autonomy to music. The driving groove is inspired by the constant change of work life. The composition suits visual media as well as on-hold or background music. Thus, the government agency presents itself with a modern tune which conveys an inviting atmosphere.

Red Dot

Credits
  • Account Management:
    Marina Ziegler
  • Graphic Design:
    Linda Kapsch
  • Head of Marketing:
    Klaus Lukaszczyk
  • Executive Creative Direction:
    Sascha Hanke
  • Creative Direction:
    Marc Hässicke, Alexander Hesslein
  • Text:
    Oscar Engelhardt
  • Design:
    why do birds GmbH, Berlin Kolle Rebbe GmbH, Hamburg
  • Client:
    Bundesagentur für Arbeit, Nuremberg
The Sound of Work

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