Client: Science Museum, London, United Kingdom
Commercial Sound
What We Love
This soundtrack is part of a highly popular McDonald’s television commercial on the occasion of Valentine’s Day. In the commercial, two teenagers spend an unforgettable summer together and meet again several years later thanks to a unique fast food order. The balladlike sound with its dominant, soulful vocals reflects and enhances the heart-warming story. Moreover, the sound design effectively implements the aim of the campaign which is to instil a distinct freshness into the brand communication.
Credits
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Creative Direction:Andreas Pauli, Armin Jochum, Jörg Hoffmann
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Text:Andreas Daum
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Art Direction:Till Rothweiler, Viktor Kislovskij
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Client:McDonald’s Deutschland Inc., Munich
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Design:Leo Burnett Germany, Frankfurt/Main thjnk ag, Hamburg