Client: Junior Chamber International Basel Handelskammer beider Basel, Basel, Switzerland
Corporate Design
Die Bergischen Drei
At the request of the Bergische Entwicklungsagentur (Agency for the Development of the German Region of Bergisches Land), a corporate design has been created for the towns of Remscheid, Solingen and Wuppertal. Together, these locales promote themselves as a tourist destination called “Die Bergischen Drei” (The Three in Bergisches Land). Created along with a logotype were other materials such as brochures, letterhead, maps, signs for walking trails and a website, including a mobile version. The logo plays with the Roman numeral “III”, with the alignment of the bars corresponding to the geographic position of the three cities. The logo is situated on a white rectangle reminiscent of a ticket. A characteristic feature of the visual identity is light-green hatching as a graphic element that playfully covers pictures and text.
Credits
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Client:Bergische Entwicklungsagentur GmbH, Solingen
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Design:ILLIGEN WOLF PARTNER, Wuppertal; bürolongjaloux, Wuppertal
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Creative Direction:Jörg Illigen, ILLIGEN WOLF PARTNER Dirk Longjaloux, bürolongjaloux
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Art Direction:Nadine Kremer-Fischbach, ILLIGEN WOLF PARTNER Kendra Rickert, bürolongjaloux