01-03087
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01-03087
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01-03087
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01-03087
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01-03087
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01-03087
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First Class Office Manufacturing

[Corporate Design]

Client

Spiegels GmbH & Co. KG, Nettetal, Germany

Design

ZWEIPRO Kommunikationsdesign, Düsseldorf, Germany

Art Direction

Patrick Verhamme

Creative Direction

Robert Borgovan

Graphic Design

Lea Wigger

Photography

Uwe Sülflohn, Oberzissen, Germany, Dirk Hoffmann, Jüchen, Germany

Programming

Marius Guenter, Alexander Borunski, Dennis Kleff


As a full-range supplier in the highend office segment, spiegels customises conference room settings, executive offices and seating furniture in accor-dance with the identity of the respective company. Its new, redefined corporate identity is based on four attributes – the formal, individual, material and functional aspect – and visualises the brand as well as the product range in a unique way. A clearly defined colour palette provides a distinct categorisation of the products. In addition, there are the illustrations, which emphasise the character of individual items. The design is rounded off by the modern elegance of the Helvetica font. The corporate design is reflected in an image brochure, three catalogues and a corporate website with the entire product range.

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This project can be found in the
International Yearbook Communication Design 2017/2018.

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