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[Brand Design]


Tsan Yu Yen Food Co., Ltd., Taichung City


SCHEMA, Inc., Tokyo

Creative Direction

Ko Lin, SCHEMA, Inc., Taipei

The concept of this brand focuses on healthy food alternatives for individuals who are gluten intolerant and would nevertheless like to eat biscuits. The “h” in the logo stands for home-made and healthy. The sugar-free biscuits made from brown rice are shown in a minimalist look on the packaging. The font as well as the bright colours convey the character of a natural brand. The entire design visualises reliability and emphasises the fact that these foods do not contain any artificial ingredients.

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This project can be found in the
International Yearbook Communication Design 2016/2017.