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Circuit Lab

[Brand Identity]


Circuit Lab, Taoyuan City


Wan-Ju Shen, Taoyuan City

Circuit Lab is a start-up company that produces and distributes handcrafted coffee. The brand design, in product-related colours, conveys high-quality standards and increases the appeal to its target audience. The distinctive logo is derived from the expression of drip brewing. The contour map of the series is the key design element for the packaging of this coffee. Its delicate lines create a strong symbolic power and a remarkable effect.

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This project can be found in the
International Yearbook Communication Design 2016/2017.