02-00223
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02-00223
Click on image to view high resolution
02-00223
Click on image to view high resolution
02-00223
Click on image to view high resolution
02-00223
Click on image to view high resolution

JO&JOE

[Brand Design]

Client

AccorHotels, Issy-les-Moulineaux, France

Design

W&Cie, Boulogne-Billancourt, France

Account Management

Martin Piot, Cecilia Deschamps

Art Direction

Jean-Jacques Charrais, Albanne Van Eeckhout, Alexandre Celaire

Chief Creative Officer

Gilles Deleris

Copywriting

James Watkins

Creative Direction

Paul Groves

Strategic Planning

Anais Guillemane


The brand JO&JOE reconnects hospitality with the complex and eclectic target group of millennials, who tend to associate hotels with boredom. To cater to this wide population, AccorHotels invented a new breed of hospitality: JO&JOE, a hybrid place in between a bar, restaurant, hostel, apartment and concert hall. It is a brand with a schizophrenic personality, two ways of seeing the world, of travelling, of partying. Its refreshing and versatile visual identity adapts to each city, and its graphic territory is fuelled with witty catchphrases and pictograms.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2017/2018.

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