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[Brand Design]


Ming Chuan University, Department of Commercial Design, Taoyuan City


CHEER UP!, Taoyuan City

Design Team

Bing-Cheng Wu, King Hong Au Yeung, Yung-Ping Wang, Hsueh-Chi Wang, Xinqi Lu

CHEER UP! is the guiding theme of the powerful brand design, represented in vivid colours, for this year’s graduation exhibition of the Commercial Design Department of the MCU. The focus was on the question of how design, as inspirational power, changes our lives. Initially, workshops were established in which the participants could express their creative visions of happiness. The works which were then created flowed into the design of exercise books and postcards which appeal to children and awake their interest in art.

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This project can be found in the
International Yearbook Communication Design 2016/2017.