Client: Förderpreis der Deutschen Werbefilmakademie, Hamburg, Germany
Brand Identity
C plus Pediatric Clinic
This brand identity for a paediatric clinic creates a friendly image which makes children laugh and, at the same time, promotes their cooperation with the doctors. The design is reduced to only a few colours – mainly yellow, white and blue. Cheerful looking emoticons, which, for example, are used for the notices, appeal directly to children. Pop-up books explain clinical treatment methods in a cheerful way which is easily understandable.
Credits
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Supervising Professor:Tsen-Yao Chang
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Design:Kai-Ting Hsu, Jia-Zhen Wu, Hui-Chen Tseng, National Yunlin _University of _Science and Technology
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University:National Yunlin University of Science and Technology, Douliou City, Yunlin County