02-01667
Click on image to view high resolution
02-01667
Click on image to view high resolution
02-01667
Click on image to view high resolution
02-01667
Click on image to view high resolution

The Brain Maze

[Brand Design]

University

Chungyu Institute of Technology, Keelung City

Design

Ting Yu Chen, Wei Ting Zhang, Jia Yi Jine, Yu Jun Wang, Yu Wen Huang, Chungyu Institute of Technology

Supervising Professor

Chang Ching Tsai


When inspiration occurs, it generates electrical waves which stimulate the brain and transform it into a maze, a place which fuels thinking processes. Ideas are developed and rejected until, eventually, a design concept finds its way out of the maze. The Brain Maze visualises this development process by means of coloured illustrations. The focus thereby is on the design of the word MAZE – furnished with many details – the individual letters of which stand for Made, Allot, Zero and Energy.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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