Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Design
MelOn
The objective of the brand identity for the Korean online music streaming service MelOn was to develop a system that fluidly links the music service with connections to artists, fans, lifestyle content and commerce. The renewal resulted in an extensible visual system that forms a strong foundation for MelOn’s future vision and ambition to become a truly connected music lifestyle platform. The letter “O” serves as the visual motif for the “whole note”, which represents the service elements of music, connection, lifestyle and platform as a complete set.
Credits
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Client:Loen Entertainment, Seoul, South Korea
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Design:Daylight Design, San Francisco, USA