Eun Su Choi, Icheon Se Ra Yoon, Seoul
The logo for the Market Single brand design has an impressively dynamic form which is freely changeable within a defined grid. This symbolises the fact that customer services can be changed at any time and be adjusted to customers’ wishes. The basic colour of the design is violet but this can also be varied by adding further combinations of red and blue. The wording, for instance on the packaging and posters, is also positioned on a defined grid. By these means, the brand design generates a harmonious market identity.