Brand Design Relaunch

Atupri

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The rebranding of the Swiss health insurer Atupri was implemented in an omnichannel approach across all digital and physical touchpoints. Atupri has been repositioned as a health insurer that enables clients to make the right decisions for their individual health needs: this is expressed by the tagline “Der Gesundheitsversicherer”, meaning health insurer (vs. the common German term “Krankenkasse” or illness insurance). Black-and-white imagery portraying individuals in snapshots of their lives is typical of the bold design system, while accents in blue and red add the desired dynamic note.

Red Dot

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