Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Identity
I SEOUL U
Representing Seoul, the capital of South Korea, I SEOUL U is a new citizen-driven city brand. The development, beginning with its naming and design, was based on many different ideas and was approached using a concept of collaboration between citizens and marketing experts. The brand logo visualises Seoul as a soulful city, where people enjoy an affluent, relaxed life-style full of passion. In its bilingualism, the word mark emphasises the international orientation of the metropolis. Using a phonetic abbreviation for the addressee – U representing the word “you” – a contemporary identity has been created, which also successfully appeals to younger target groups.
Credits
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Client:Seoul Metropolitan Government, Seoul
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Project Management:Alex Kim, CDR associates Hanggi Park, Metabranding
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Graphic Design:Dohyung Kim, Changseung Park, Hyeyoung Jung, Boreum Han, Miso Kim
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Design:CDR associates, Seoul