Rethinking Efficiency – Schuler Annual Report 2015
Schuler AG, Göppingen
Strichpunkt Design, Stuttgart/_Berlin
The motto of Schuler AG’s annual report 2015 is “Effizienz neu denken” (Rethinking efficiency). Based on reports, interviews and graphics, the magazine section provides clear, authentic imagery proving how the company increases its efficiency and promotes the internationalisation of the value chain. The article “Go East” gives a more in-depth account of this topic, focusing on the Chinese company Yadon, which Schuler acquired to boost production in Asia. The overall aim is to communicate that exact knowledge of the entire process chain, as well as expertise of materials and markets are all essential prerequisites for increasing efficiency.