03-03369
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03-03369
Click on image to view high resolution
03-03369
Click on image to view high resolution
03-03369
Click on image to view high resolution
03-03369
Click on image to view high resolution

Audi Annual Report 2015


Client

AUDI AG, Ingolstadt

Design

kdgroup GmbH, Stuttgart, 21TORR GmbH, Stuttgart

Art Direction

Thomas Schrempp, kdgroup GmbH Isabell Höffner, 21TORR GmbH

Creative Direction

Isabel Hamann, Kerrin Nausch, kdgroup GmbH

Project Management

Marc Neubauer, kdgroup GmbH Daniel Horvath, 21TORR GmbH


The Audi annual report 2015 focuses on the central theme of “Tomorrow. Now!” to place experiencing the brand centre stage. Consisting of a magazine and a financial section, it is used not only as a pure reporting tool but also employed internationally as a means of brand communication. The aim is to communicate that Audi offers its customers progressive solutions that are always “one step ahead”. This progress through technology was also to feature on a responsive website for customers to experience across various media. The topics and design of the digital version are modelled on the print version of the annual report and enhanced by additional content.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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