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Paulaner Zwickl

[Beverage Packaging]


Paulaner Brauerei Gruppe GmbH & Co. KGaA, Munich, Germany


Verallia Deutschland AG, Bad Wurzach, Germany, nju communications KG, Cologne, Germany

Bottle Crate Design/Production

Kira Götz, Oberland M&V GmbH, Bad Wurzach, Germany

Head of Marketing

Tom Brugger


David Schönke, DECO GLAS GmbH, Montabaur, Germany

Project Management

Carolina Noske

Technical Direction/Design Support

Uwe Daebel

Paulaner Zwickl is the newcomer in the beer-speciality range of the traditional Munich brewery Paulaner. Its permanent bottle decoration is exceptional in the German beer market and allows for maximum differentiation from the competitors. Its specific shape and size and maximally reduced design mirrors the special product inside. The use of just one label reduces waste by two-thirds and the specific bottle size of 0.4 litres offers new consumption possibilities. Based on historic beer crates, a special crate was designed combining traditional values with modern production requirements: with its modular format, it can still be packed on standard Euro-pallets together with any other standard beer crate.

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This project can be found in the
International Yearbook Communication Design 2017/2018.