04-02703
Click on image to view high resolution
04-02703
Click on image to view high resolution
04-02703
Click on image to view high resolution
04-02703
Click on image to view high resolution

Rethinking the Modular

[Promotion]

Client

USM U. Schärer Söhne AG, Münsingen

Design

Scholz & Friends Schweiz, Zurich Atlas Studio, Zurich

Creative Direction

Lukas Frei

Curator

Tido von Oppeln, Berlin Burkhard Meltzer, Zurich

Digital Concept

Dan Nessler

Project Management

Michèle Gutmann

Strategic Planning

Tobias Baumann

Web Design

Manuela Miksa


The USM Haller is a design classic. However, today, this modular furniture system has become part of mainstream. For its 50th anniversary, the campaign “Rethinking the Modular” was launched to make the item desirable again among a young target group. Student groups of seven renowned universities of design were invited to reinvent the concept of modularity. Each participating team developed a project which then was integrated in an exhibition. More than 60 young designers and architects became part of the initiative and as such ambassadors for the brand.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.

back