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Frankfurt Zoological Society – Statues

[Print Campaign]


Frankfurt Zoological Society, Frankfurt/Main


Leo Burnett Germany, Frankfurt/Main

Art Buying

Cornelia Richter

Art Direction

Christopher Büers, David Apel

Chief Creative Officer

Andreas Pauli

Creative Direction

Hans-Jürgen Kämmerer


Florian Fehre

This print campaign by the Frankfurt Zoological Society, which dedicates itself to the protection of endangered animals and their environments, fea-tures majestic lions, huge elephants and imposingly strong rhinoceros. These motifs reveal the intended concern about the issue of poaching only at a second glance. The shown animals are in fact only statues, not real animals, and the number of statues already exceeding their living relatives. The advertisements irritate without being shocking and thus underline the objective work of the organisation.

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This project can be found in the
International Yearbook Communication Design 2016/2017.